Marginflow Blog
Know your real profit.
Practical guides on profit tracking, POAS, break-even ROAS and the costs that quietly eat Shopify margins.
July 6, 2026 · 6 min read
'Profitable' on Paper, Broke in the Bank: Where Shopify Profit Actually Goes
The five leaks — ad creep, fee stack, refund lag, negative-margin SKUs, COGS drift — and a 15-minute audit to find yours.
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July 6, 2026 · 5 min read
ROAS vs POAS: The Metric That Explains Why 'Winning' Ads Lose Money
A worked example showing how a 3.1× ROAS campaign loses $1.63 per order — and the break-even ROAS that would have caught it.
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July 6, 2026 · 6 min read
TrueProfit Alternatives for Shopify (2026): What Profit Trackers Miss
TrueProfit, BeProfit, Lifetimely, SimplyCost and Marginflow compared — and the question that actually separates them.
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